Funneling Into Your Pipeline

Every business is concerned about sales. How do you find leads, approach a new prospect, present your offering to them in the best light, and then close the sale? The amount of time it takes for them to actually buy may be only a few moments for critical service or product the business needs, or it might be the result of several years of patient emails, phone calls or newsletters.

It’s important to remember that there are really two sides to that sales process. The sales side and the buyer side. One lays out the stages or steps the salesman goes through in the sales process —…